Image via WikipediaThis month we are in conversation with David Batstone, whose current job title Professor of business & entrepreneurship at University of San Francisco, President and co-founder of the not for sale campaign and managing partner of only business Fund included. We will hear what had to say David:
Scott: Which country should serve as a model for the U.S. community of CSR professionals and why?
David: Norway. I've been in impressed by their Government and private sector initiatives. Its biggest telecommunications company - TeleNor - was the 51% of investors to start Grameen Phone, the very successful mobile phone company in Bangladesh. I wish, our own country Administration encouraging as follows could start business models and investments. We missed the better return and a better chance of success provide the boat in the United States create local companies in other countries, because they are locally embedded. There are real opportunities for - and with - bottom billion. Let us not complain the riots involved; We need to rethink, which is our market, and expand it belong to this group.
Scott: Where are we (the US CSR community) following?
David: Our private sector green protocols and investment work. They represent cost savings, but also alternatives to bring energy and waste reduction on corporate America to show that you are not in other regions of the world. For example, in the past year, Intel purchased 1.4 billion kilowatts of renewable energy. Think about what does dollar investments for both new and existing renewable energy companies on capital flow and attraction.
Intel is just a company; Imagine, if we see 10% of the Global 500 Intel's match commitment! This is me as any kind of government compliance work around climate change much more encouraging. Private initiatives, which are made of a strong CSR commitment forward much more than our Government.
Scott: how about our mistakes, where we are not able to have as much as we could?
David: It is right a real sense of ambivalence about CSR now. It's like a trip to the dentist; You know you have to do it, but it's not a pleasant experience. It offers no inspiration and vision for most companies. But there is hope.
There are a selected few companies, the CSR to the very core of their business and corporate identity are taking. It is from a soup kitchen here or an HIV Clinic there, although these are very important things. It is about how our employees and thus on a daily basis to get involved. You make not only widgets but linked with something larger.
Stonyfield used do a lot of diverse philanthropy holdings (now owned by Danone), but they have to help focus their CSR investments to farmers now turn their dairies company of hormone-based on organic farming. And the small farmers are core to Stonyfield's range of high-quality healthy products and brand identity.
Scott: Tell me about a company, do something in CSR is a model for our future.
David: The G-III Apparel Group, which owns the U.S. license for Levi's jackets and other name brands. They think how they want to convert their supply chain, beyond just CYA create a story behind their product. They are transformation, what it means to be a brand by enhancing the life of the people that comes with your product into contact. G III organic cotton from an area in the Amazon is strongly oppressed sourcing of trafficking in human beings.
You are working with the not for sale campaign to the source from this region in particular for the benefit of producers and communities, the material to a Cambodian manufacturer also requires a fully transparent supply chain to bring. In this way, retailers can create an authentic supply chain story, an emotional connection for the buyer communicate at the end of the apparel. The new driver is consumer experience, not just price point, and distribution.
Scott: What question are not we ask ourselves, that we should?
David: today derivative is the most of the CSR. We are looking for the easiest way, the plug and play-CSR solution for our company. Instead, we should questions, "how we the Apple are social innovation?"
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